Ocean Outdoor completes Edinburgh network
Old Mout Cider is the launch partner for the new locations
Shining a spotlight on the industry
Wednesday, 26 Jun 2024 08:13 GMT
Ocean Outdoor is also introducing DeepScreen Alive, a 3D DOOH technology, to the retail venue
Digital out-of-home provider, Ocean Outdoor, has completed its premium digital out-of-home (DOOH) network in St James Quarter Edinburgh ahead of a summer of sports that has started with the Euros.
Ocean Outdoor launched the two new portrait DOOH screens inside the leisure and retail destination on June 24th with a screen at St James Quarter Multrees Walk and a screen at St James Quarter Princes Street.
The launch partner for the screens is Old Mout Cider which is running its Moutopia campaign planned via Dentsu X and Posterscope.
The screens have arrived ahead of Team GB’s official fan zone which is presented in association with Ocean and will open to the public at St James Quarter from July 26th for the duration of the Olympic Games in Paris.
St James Quarter, which opened in June 2021, has become one of Scotland’s most popular retail destinations with an annualised footfall in excess of 18.9 million, with a dwell time of 105 minutes.
Marc Keenan, managing director of Ocean Scotland, comments: “Ocean’s combination of large and small format full motion screens, together with our bespoke experiential fan zone for the Paris Olympics, gives brands a choice of different formats and immersive environments to engage directly with outdoor audiences in what promises to be an incredible summer of sport.
“Our continued investment in quality formats, the best locations and tailored audience experiences in partnership with St James Quarter reinforces Ocean’s position as Scotland’s No.1 provider of super premium DOOH in high traffic, high footfall areas.”
Anne Ledgerwood, estate director for St James Quarter, adds: “The addition of the large-format screens not only supports Ocean Outdoor bringing captivating advertising creative to the Galleria, but also provides an opportunity to enhance internal enlivenment via the live streaming of our fashion and music events or brand gamification from pop-ups and activations.
“We are constantly looking at ways of bringing the unexpected to the Quarter and the addition of these screens will provide another channel to engage and excite our guests.”
Tags:
